The popularity of online shopping continues to grow. COVID-19 has increased the demand for online purchases of essential and non-essential goods. E-Commerce shopping is popular because quarantine and lockdown instructions currently apply in most countries. According to UNCTAD’s recent survey, online sales have grown by 7.5%, 3.3%, and 5.8% in big countries like the United Kingdom, United States, and Singapore.
Online shopping has become more convenient and safer, which has increased competition among retailers. Whoever best represents their product will be at the top of the game. While discussing the online representation of products, you are probably thinking of product images. Through a product image, customers can visualize the quality of a product before purchasing it. Hence, the role played by E- Commerce product image editors is of great importance. Find out how product photo editing services can increase your sales and make you a prominent seller in the E – Commerce space.
What Is E-Commerce Photo Editing?
A website that offers products for sale will alter product images for those products. You can remove the background or change the colors and features of certain products. A website, online store, or photographer needs Ecommerce photo editing to be successful.
How Does It Work?
Photo editing on E-Commerce sites is a common practice for several reasons. Several products come in more than one color or size, so shoppers need to know how the items will look on a person. Think about any imperfections (for example, shadows under clothes). Therefore, potential customers may have difficulty picturing them wearing your products without removing these elements.
What Are The Steps Amateurs Need To Take?
Getting started with photo editing can be done by studying tutorials online if you have the software. It is also possible to adjust images without prior knowledge using E-Commerce platforms.
How Does Hiring A Professional Benefit You?
Photo editors have years of experience and training in editing product images. Their skill is making products appear as authentic as they can while at the same time not making them look fake or too perfect. They can work much faster than amateurs, which is beneficial when you have to edit bulk images in a short timeframe.
What Is The Cost Of An E-Commerce Photo Editing Service?
Depending on the scope of a project and the professional’s experience, hiring a photo editor varies in cost. For large volumes of images, some agencies offer discounts.
Why Is E-commerce Photo Editing Crucial?
The quality of your images is everything when it comes to E-Commerce. When potential customers enter your store, they are the first thing they see, and if you are not up to standard, you may lose them before they even begin to consider what else you have to offer. For this reason, it is crucial to invest in photo editing services of the highest quality. Your products will look better with the help of professional photo editors, increasing sales and improving the image of your business.
The following are ten reasons why E-Commerce photo editing is so important:
Quality images grab attention. Thousands of photos are uploaded to the internet every day when potential customers browse. Images that do not stand out will likely go unnoticed. You can make the images in your photos more eye-catching and attractive by editing them nicely, which will increase your chances of being noticed.
.The Quality Of Images Shapes First Impressions.
Whenever a customer visits your store, their first impression is your images. They will assume that your products are unimpressive they will move on. You can make a great first impression with beautiful high-quality photos by utilizing professional photo editing services.
.Quality Images Convey Trust.
When customers see high-quality images of your products, they will subconsciously assume that you are a credible business. An unprofessional and untrustworthy store appearance can lead to lost sales.
.Quality Images Inspire Confidence.
Quality images do more than create trust and also inspire confidence. Using good photo editing can increase the appeal and desirability of your products, which in turn will positively affect sales.
.Conversion Rates Increase With Quality Images.
Increasing conversion rates, or the percentage of visitors who buy something, is one of the main goals of E-Commerce stores. By making your products appear more appealing to potential buyers, professional photo editing can help you accomplish this goal.
.ROI Improves With Quality Images.
Professional photo editing can increase conversion rates and improve your return on investment (ROI). Better images result in more sales and a higher profit margin
.Quality Images Enhance Brand Credibility.
E-Commerce businesses require a good reputation to succeed. Your brand can be positively reflected in beautiful, high-quality images when you add professional photo editing to them. You will attract new customers and reinforce your brand.
.Stand Out From The Competition With Quality Images.
Online stores abound, so your store must stand out from the crowd. With the help of professional photo editing, you’ll be able to create both attractive and unique images.
.Ranking Higher In Search Results Is Easy With Quality Images.
The best way to drive traffic to your E-Commerce store is through organic search (SEO (search engine optimization). Your photos should look good so that search engines like Google can find and rank them, which leads to more organic traffic to your site.
.Having High-Quality Images Increases Your Brand’s Trustworthiness.
Customers are more likely to trust you if your photos look better – leading to a positive shopping experience at your online store.
.Images That Boost Sales Will Not Affect Your Budget.
Once you have a professional photoshoot, your photos shouldn’t need more editing. The other benefits can be attained through editing, however.
.The Result Will Increase Your Exposure And Publicity.
Great photos online are available for anyone to see, and if someone finds them to be excellent, they are likely to share them on their website or blog (which will drive traffic back to your store).
.The Likelihood Of Returning To A Business Increases If The Customer Has A Good Experience
Customers who love your store’s photos are more likely to return for future purchases and refer their friends to you. Everyone loves to drool over beautiful images, right?
.Your Products Can Shine In The Best Light.
Photo editing can help you make the most out of your products by enhancing their features and making them more appealing. Particularly important is this for items such as clothes or accessories that don’t provide much visual appeal alone.
How Can E-Commerce Photos Be Edited?
The online shopping experience is made possible by E-Commerce photo editing. For shoppers to buy products, photos need to be clear and attractive. The following are some examples:
Getting Rid Of Photo Backgrounds
The most common type of photo editing includes the removal of backgrounds. A new image appears when the frame is detached. White walls are common in product photos.
Enhancement Of Photos
The purpose of photo enhancement is to improve the quality of a photo. Having fun with a photo includes adjusting its color, brightness, contrast, and saturation levels. You can also clean up an image by removing unwanted objects and blemishes.
Retouching is similar to enhancing, but it can also include removing or removing objects from a photograph. If you do this, you will often be able to remove small distracting details from the background of a picture. You can then isolate the main subject from the surrounding objects.
Stitching/Merging Of Photos
When images are stitched or merged, they are divided into smaller pieces because they are too large to upload. A computer will again be the photos, resulting in a larger image. The process isn’t always precise, which results in errors when merging.
Cropping resizes or shapes photos. Resize or recompose online pictures to fit into a specific space or improve their composition.
The practice of resizing a photo involves altering its physical size. It may be necessary to crop the picture to fit into an existing layout or to save space on the server where it is stored.
Software For Editing Photos
Software developed for this purpose can accomplish the majority of the examples above. As there are so many different types of software available, almost every E-Commerce store will have its software.
Drop Shadows For Products
Shadows are created by us dropping shadows beneath an object in the foreground of a picture. Product photos frequently use this effect. It gives the impression that the products are sitting over the background rather than being flat images against a white backdrop. You can also use drop shadows for footers, buttons, and banners online.
Flash Product Information
Photographs can benefit from the addition of flash to draw attention to specific areas. You can sometimes purchase these items online, but you can also use them in other ways. Flash photography is preferable. Consequently, they are a good option for using on a homepage of an E-Commerce site, as they stand out and add visual appeal.
The demand for professionals in the E-Commerce photo editing space will likely increase as E-Commerce expands. It is possible to do this yourself, but it would save you time and money if you hired someone specifically trained in this area.