The perfect logo design brief will put your designers on the right track towards designing the logo for your business. Understanding creative process components and a few design terms that can help you explain your objective will benefit you when you begin your brief. This guide intends to empower you to prepare logo briefs to enable designers to create the ideal mark for your company.
How Do You Create A Logo Design Brief?
Provide your logo designer with all the information they will need to create your logo as part of a logo design brief. These documents usually outline the project goals, the preferred design style, the project timeline, and the budget. We need to make sure that you are prepared to write each step! If you do not discuss this, you will be a disconnect between you and the designer (and a logo that is off-mark), so make sure to write each step down in advance!
Describe Your Business In Detail.
Rather than jumping straight to the visual aspect of a logo design brief, it is best, to begin with, the why. You must briefly talk about your personal and business background. Because graphic designers are more than just computer operators, they are experts in understanding people, products, and industries and selecting aesthetics that work well together.
Explain Your Product, Target Audience, And Industry.
A detailed explanation of design techniques is a great place to discuss which works for products, audiences, and industries. Consider sharing your product materials, manufacturing process, or information about your competitors.
Tell Us About Your Brand Values.
Design styles also differ according to brand values. You may want to consider different value spectrums when explaining your brand values. For example, modern and vintage, fun, sophisticated, and young and mature. A visual representation of these values is possible. Take a look at the difference between a fun logo and a sophisticated logo.
Describe Your Company Motto If Needed.
Slogans often appear in logos but can be removed. Take the time to decide whether you want one in your logo design. You can also let your designer know if you want something more flexible. Nevertheless, you should be aware that this will mean more files to keep track of (and possibly a higher design fee, depending on how you want your logo format designed).
Express What Logo Type You Need
Wordmark? Emblem? Abstract mark? If these sound new to you, check out our article on the different types of logos. Specifying your desired logo format will save you and your designer(s) precious time during the design process. If you are not sure what to suggest, you are welcome to suggest a couple of options. They may be able to show you multiple options.
The Design Style
You can also mention the style of the logo in addition to the type. There are many logo design styles, such as vintage, flat, minimal, and skeuomorphic.
The Colors
Designers who understand your company’s colors will be able to help you choose them. Please feel free to make color recommendations to them. You must include general suggestions such as “blue and black” or provide examples of specific values you are looking for in using images.
Getting Inspired
You can put many things on a mood board. Include several photos depicting more nuanced color schemes, examples of how you want to use the logo (beer coasters, wooden signs), images showing elements of other designs you admire, or even photos of a logo your company currently has that needs an update.
Arrangement Of Time
Creating a great logo Design can sometimes happen overnight, but it usually takes a designer a considerable amount of time to experiment and explore. Consequently, it is advisable to give your designer more time to receive great designs.
Although designers will work on tight deadlines, you should begin the design process as soon as possible. Provide your designer(s) with a revision timeframe. When working with a freelancer or agency, it may take longer than 1-2 weeks. If you need it urgently, you’ll need to budget 2-4 weeks ahead (or be willing to spend more).
Finances
Despite being uncomfortable, discussing money is necessary if you have a budget to follow. It is crucial to clarify whether the designer gets paid per project or hourly. Explain how many revisions and versions you’ll get if they’re per project. To estimate how much time your project will take, ask whether they work hourly.
The phrase “you get what you pay for” usually holds with logo design. Paying experienced designers a fair price will result in reliable results, regardless of whether you get lucky and strike gold with a novice designer.
