When it comes to capturing customers’ attention, you only have seconds. Your digital marketing communications might have some features that could capture the attention of your target audience. Your audience is more likely to be engaged after 5 to 10 seconds. Furthermore, the current blog provides critical insights on digital marketing and graphic design Services.
It is nearly impossible to imagine a campaign that consists solely of text and has no visual component. More and more people are becoming visual learners and using visual content. Attention gets drawn when emails, advertisements, content marketing pieces, or mobile marketing messages contain visuals.
Long text lines are rarely read. Just one visual is enough to capture their attention. Visuals are essential to the success of any digital or content marketing campaign. In email marketing or social media interactions, visual and text-based storytelling can increase views and conversions by 2X to 10X.
How Can Visual Content Resonate More With Online Users?
The brain is stimulated most by seeing rather than hearing or smell. Thus, reading also requires effort and takes longer. graphic design Services hired by companies with this insight drive effective marketing campaigns.
The power of visual storytelling lies in its ability to elicit emotions in just seconds and hold attention for long periods. Digital marketing that takes advantage of this powerful tool has incredible results. Instead of simply hiring graphic design Services because of their certifications, hire them for their creativity and industry-specific knowledge. Check out these interesting facts and stats!
Statistics About Marketing With Visuals.
The following are some oft-quoted facts found in various research studies. It is possible that your digital and content marketing activities need reevaluation after reading their recommendations.
- Visuals containing color increase readers’ attention spans by 82%
- More than 70% of marketers believe content adorned with visuals will be more successful in 2021
- According to the most recent survey, 88 percent of marketers prefer to publish content with images.
- The engagement rate of images versus text-only posts is 650%.
- B2B marketers have been increasingly using infographics for almost half a decade.
- The average number of people joining social networks every day is 2 million, with 89% of Internet users using social media per month.
- Video content was used by B2C marketers 66% of the time in the past, and 88% plan to invest more into video marketing than they did in previous years. Therefore, in the years to come, video content usage will likely spike dramatically.
What do all these findings mean? Whether you are planning an online or offline marketing campaign, here are some questions you should ask yourself.
1. What is your visual communication strategy?
2. How do you plan to enhance the visual storytelling?
3. Which social media networks do most of your target audience use? Facebook, Instagram, Pinterest, YouTube?
4. Is your website and landing pages in need of optimization? How will you utilize visual content to increase metrics like time spent and engagement?
Graph Design and Its Impact on Content and Digital Marketing
Graphic design – the art of communicating visually – is indispensable for visual communication and content creation. Good graphic design Services has a qualitative and a quantitative effect on the digital market and content marketing. User experience, customer engagement, click rates, conversion rates from marketing, and the buyer journey can all be measured. Thus, if you hire graphic design Services who are talented, first-rate and understand how to develop visual communication, then your marketing efforts will be successful.
What Graphic Design Covers?
The Design Of Brand Identities And Logos
Brands define their visual identity, personality, and recall value with logos, typography, color palettes, image libraries, and style guides.
Advertisement & Marketing Graphic Design
The type of materials that we produce includes brochures, display boards, print media, digital ads, email marketing templates, banners and billboards, and web marketing pop-ups, among others.
Package Graphic Design
Packaging can take many forms: bottles, cans, bags, boxes, wrappers, and labels.
It includes all the elements on a screen like buttons, menus, interactive features, and others commonly found on mobile apps and gaming interfaces.
Graphic Design – Publication
The illustrations, motifs, imagery, charts, graphic design Services elements appear in newsletters, company reports, research reports, catalog books, online and printed publications.
Motion Graphics And Video Design
The term applies to all graphic design Services assets used in video content, such as micro-interactions, presentations, typography, illustrations, animated GIFs, and iconography.
Why Digital And Content Marketing Are Beneficial?
Content that Gets More Likes and Comments
Increasing website traffic is one thing, but keeping visitors on your site for longer is entirely another. Visitors and searchers remain engaged only through carefully chosen and placed visual content.
Visitors to your website can better understand your message, find relevant elements, and be inspired to engage with your business through the visual content. One of the most important ranking factors for Google Webmasters is content that satisfies a visitor’s search intent. Your search intent satisfaction graphs will improve the more you have engaged your visitor’s attention. Thus, make sure you hire graphic design Services who can create visuals that complement your content.
More People Are Using Visuals To Present Information.
There is an increasing demand for visual content all the time. Trends such as infographics, motifs, background images, animated gifs, and data visualizations are steadily increasing in popularity. On the other hand, search engine users, just like a mobile app or web app audience, are highly impressed by multimedia elements, videos, and impressive graphics.
Globally, an overwhelming number of Internet and mobile marketers plan to increase their efforts in visual content marketing. To stay competitive at such a level, you need to make every effort to stay ahead. Therefore, to succeed in online marketing, you need to utilize the most effective visual communication methods.
Brand Value Increases – Awareness, Visibility, and Recall Rate
The brand identity will always relate to the brand. A brand’s visual content quality will determine how many impressions it receives. A viewer will likely share your visual storytelling if it is excellent.
Visual content plays a crucial role in the success of any website, blog, email, or advertisement poster. Your target audience will naturally promote it more if it is appreciated, shared, and liked. So, you will reach more people this way.
Consequently, powerful or stunning visuals increase brand awareness, recall rates, and visibility in the market. Hence, use graphic designers with branding experience.
Online Marketing Increases Customer Response Rates.
Make your online marketing campaign more effective with captivating or intriguing visual content. You instantly create interest in your company or product, even for a sleepy or bored viewer. Hence, conversion rates in email marketing significantly increase with intuitive, inspiring, or sensorial imagery and themes.
Views And Clicks On Online Ads Increase By Visual Engagement.
Attention-grabbing ads perform better. Incredible product images increase engagement and sales ten times more than ads without pictures. According to various market research findings, consumers are more likely to buy a product if the advertisement tells an engaging story visually.
Improve The Buyer Journey Conversion Rate.
When deciding whether to purchase a product, solution, or service, a potential buyer goes through different stages. A person’s first stage is becoming aware of what they’re looking for, the second stage is gathering information, the third stage involves comparing similar products, and the final step includes making the purchase decision.
Content marketing and digital marketing efforts occur at all of these stages. A variety of studies indicate that 80% of marketers attribute video sales growth to video, and over 70% of customers prefer learning about products and services through video. Great product and graphic design Services videos require exceptional design. However, employ graphic designers who specialize in video design.
Make Social Media Marketing as effective as possible.
Visual content dominates social media. Regardless of the social media platform, the more “like and share” value the photos, infographics, and stories you post, the more interest and mentions they generate.
Social media marketing would be more effective with custom images and compelling graphics. Therefore, it is crucial that you have high-quality images in all of the videos your company posts since that is what gets noticed most. Facebook videos play without sound 85% of the time.
Video Engagement Is Critical.
What is immediately noticeable about your website when a search engine user or potential customer lands on it? Most experts agree that the first thing that online searchers do is a quick scan to find something relevant or appealing.
There should be something that entices them to read. Thus, the right amount of visual elements on an intuitively designed webpage will motivate visitors to look closer and spend a few minutes looking through what they see.
Infographics and photos engage a searcher as long as they are short. Lastly they must have a pleasing design, and are not too text-heavy. Two-minute videos make viewers watch the whole clip.
The background, overall design outlook, and data visualizations can significantly influence the number of shares, especially for text-heavy white papers.
Impress Your App Users
It doesn’t matter what the app whether it is an educational app, an e-commerce app, or a gaming app, visual appeal, and user experience can determine whether the app is uninstalled quickly or continues to run.
Video or other visual content is needed to catch the attention of your potential customers in 2021 if they need to be impressed within seconds. In an environment where over 60% of your visitors prefer visual content over reading, then you know what needs to happen.
You can leverage to create incredible videos, imagery, motifs, and symbols so that your audience can see everything from the perspective of your business and you’ll see more sales qualified conversions.
Digital and Content Marketing Using Graphic Design for Better Results
The information you present to your target audience must make sense. A dynamic design makes information appealing to watch, easy to share, and enjoyable. Lastly, advertisements, content marketing, and marketing material should all have visuals that work on various screens and devices.
Develop your visual strategies based on in-depth research into your target customer segments, then hire the best graphic graphic design Services to assist you with your marketing and sales initiatives.
Oddinfotech has completed more than 1,000 successful design projects. Our graphic design Services cover a variety of areas. Customers receive graphic design services from a team of 30+ designers.
Plan an effective digital marketing campaign, and we will turn it into a success by offering excellent guidance, strategic suggestions, and creative designs. So, get in touch with Oddinfotech to create successful digital marketing success stories.