April 18, 2022
Tips and Tricks to convert clothing photography

Want to start an online store of stylish clothing? Have you already implemented one but haven’t succeeded in generating traffic and sales? This article can help. Many businesses have difficulty attracting new customers to their online shops. For the past 17+ years, we have been working in fashion photo editing. We often receive questions from apparel business owners, Are you capable of enhancing my eCommerce store’s clothing photography?

Based on all this data, our team concluded that it is paramount to do a clothing photoshoot properly right from the start. In other words, fashion businesses would spend much time and energy trying to capture decent photographs, achieving almost nothing in the outcome.

The US Bureau of Labor Statistics reports that organizations contract with freelancers rather than hiring full-time photographers. The following are some tips for taking great clothing photos, plus some creative ideas for converting them into digital images.

Tips to Master Photo Shooting Clothing Products.

Photos matter when it comes to e-commerce. Who does not as your product image will go to your competitors. Online clothes retailers, therefore, need to master apparel photography. Photographers need to know a few things about taking pictures of clothes. Learn more about garment photography below.

1. Prepare Your Outfit For The Photoshoot.

We may think that this step is common and not so secret anymore. It might surprise you that most online fashion businesses do not successfully organize their products or outfits for photoshoots.

Don’t forget to iron and crease the clothes properly. It is quite possible to edit fashion photos after the shoot, even though the results can be better if done before the shoot. Hence, before planning for the clothing photography determine the best place to place your apparel products. Experiment with new ways of taking pictures.

2. Take Advantage Of Mannequins In Color Combinations.

Manneqins can make your apparel appear more realistic, adding tremendous value to your online store. Consumers are more likely to convert if they can visualize themselves wearing the clothing.

Buyers can see how clothes fit on mannequins. Color selection plays a vital role in mannequin photography. The ghost mannequin should be of a contrasting color (dark models should appear when clothing is light in color).

3.Recruit A Model To Promote The Human Touch.

Apart from ghost mannequins, you should hire a model when photographing clothes. It is possible to photograph the model in different poses, which is not feasible with models.

Depending on your requirements and angles, we will present your apparel in a way that appeals to online buyers. You can incorporate this into various social media platforms to promote your clothing brand.

4.The Key Is To Give It Multiple Shots.

Many photographers make the mistake of settling down when they take a great shot. The reasons for this should not be the case.

  • Clients want to view your products from all angles.
  • The only online platform you can share apparel photos is Facebook.
  • Uniqueness can be created by uploading different images across all platforms.
  • You have to change the setup when you take another photo after clicking a clothing photo. It is, therefore, crucial to keep a uniform background when taking photographs. (It is highly recommended you upload your product images on a single (specific) website.

5.Clothing Photography Equipment.

You should not spend all of your budgets on high-end gear for apparel photography at once, even if you have it. This tool costs just $5 to do, so you can get the lighting for $30 by just getting a piece of card. A light setup can cost you $30 or less if you still own the camera.

What Do You Need To Take Perfect Clothing Product Photographs?

.Invest in the Compatible Tripod.

Poor quality or unclear images can discourage online shoppers. The tripod is essential for eliminating camera shake. A tripod offers greater flexibility when capturing and framing an object (apparel). Make sure your camera is compatible with your tripod before purchasing it.

.Use White Foam Board for Photography.

It is since white surfaces bounce light. White foam board can help produce a decent lighting image without over-exposing or darkening the areas on your garment. They are readily available from a local pharmacy or online. Alternatively, white printer paper or poster board can also work.

.The Backdrop Should Be Uniform.

Your clothes product photos will look cleaner if you use a backdrop. Consider a white or green background with a stable stand. To photograph or model with a full-size mannequin, you’ll need a space that’s wide and tall enough.

Flash Triggers With Wireless Capability.

Cameras can communicate with flashes using this equipment without requiring physical connections. Therefore, the shutter release can occur precisely. There are typically two parts to a wireless flash trigger: a transmitter that attaches to a camera and a receiver that attaches to the flash.

Tips For Better Conversion Of Clothing Photography

1. Place The Garment In The Center.

The buyer should get a full view of the garment at first glance. Therefore, keeping the subject at the center can be very beneficial.

2. Connect With Your Customers.

Fashion photographers often miss the mark regarding connecting their products with their intended audience. Showcase a model playing an actionable sport if your apparel category is sports (mannequins are not eligible).

3. Status of Sleeves.

These may seem like shortlists, but don’t underestimate their potential. Having the sleeves look symmetrical will encourage your customers to purchase the clothing online because they believe it will fit when they put it on. The buyer will not see beneath your sleeves if you position your sleeves downward. It will improve the appearance of your photo.

4. Shoot Your Clothes Outdoors.

The advantages of studio photography outweigh the disadvantages, though clicking pictures of garments outside is required for apparel photoshoots. We mentioned above that letting buyers know how they look when wearing clothing outdoors improves conversion.

Pay Attention.

For the photoshoot, position your clothing products so buyers can imagine how good they’d look wearing them just by looking at them.

Closing Thoughts

Your next step is to send those apparel photos for post-processing now that you know all about clothing photography. You can skip photo editing unless you have an established brand.

We recommend hiring a professional touch from photo retouching experts for start-ups and small businesses to get an edge over the competition. Before uploading apparel photos, please follow the guidelines specified by the eCommerce platform. Walmart, Amazon, and other well-known eCommerce giants have different image uploading requirements. Then follow each step, make sure everything aligns with their policies and procedures, and click upload.



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